BRANDPLATFORM // SEF // DESIGN GUIDELINES
Big dreams for small friends
CLIENT: SEF (Sydfyns Energiforsyning)
BRIEF: Create a brand platform featuring concept, tagline, adcepts and design guidelines. Focus: strengthening biodiversity in Denmark through green energy powered by SEF.
IDEA: Through cheeky and bold wordplay and visually mind bending ads, we shine light on the importance of creating a better future for ladybugs, bees and microorganisms in the Danish nature. A goal that perfectly aligns with the ambitions and values of SEF.
Big dreams for small friends
CLIENT: SEF (Sydfyns Energiforsyning)
BRIEF: Create a brand platform featuring concept, tagline, adcepts and design guidelines. Focus: strengthening biodiversity in Denmark through green energy powered by SEF.
IDEA: Through cheeky and bold wordplay and visually mind bending ads, we shine light on the importance of creating a better future for ladybugs, bees and microorganisms in the Danish nature. A goal that perfectly aligns with the ambitions and values of SEF.
BRANDPLATFORM // SEF // DESIGN GUIDELINES
Big dreams for small friends
CLIENT: SEF (Sydfyns Energiforsyning)
BRIEF: Create a brand platform featuring concept, tagline, adcepts and design guidelines. Focus: strengthening biodiversity in Denmark through green energy powered by SEF.
IDEA: Through cheeky and bold wordplay and visually mind bending ads, we shine light on the importance of creating a better future for ladybugs, bees and microorganisms in the Danish nature. A goal that perfectly aligns with the ambitions and values of SEF.
BRANDPLATFORM // SEF // DESIGN GUIDELINES
Big dreams for small friends
CLIENT: SEF (Sydfyns Energiforsyning)
BRIEF: Create a brand platform featuring concept, tagline, adcepts and design guidelines. Focus: strengthening biodiversity in Denmark through green energy powered by SEF.
IDEA: Through cheeky and bold wordplay and visually mind bending ads, we shine light on the importance of creating a better future for ladybugs, bees and microorganisms in the Danish nature. A goal that perfectly aligns with the ambitions and values of SEF.
BRANDPLATFORM // SEF // DESIGN GUIDELINES
Big dreams for small friends
CLIENT: SEF (Sydfyns Energiforsyning)
BRIEF: Create a brand platform featuring concept, tagline, adcepts and design guidelines. Focus: strengthening biodiversity in Denmark through green energy powered by SEF.
IDEA: Through cheeky and bold wordplay and visually mind bending ads, we shine light on the importance of creating a better future for ladybugs, bees and microorganisms in the Danish nature. A goal that perfectly aligns with the ambitions and values of SEF.
Let's invite nature inside
We all appreciate nature, but we often forget how much it means to us. Therefore, we physically brought nature inside in the campaign visuals. To remind us of how precious nature is and to make the connection of energy and nature visually.
Let's invite nature inside
We all appreciate nature, but we often forget how much it means to us. Therefore, we brought nature inside as a friendly reminder of how precious it is. And how we’re all connected.
Let's invite nature inside
We all appreciate nature, but we often forget how much it means to us. Therefore, we physically brought nature inside in the campaign visuals. To remind us of how precious nature is and to make the connection of energy and nature visually.
Let's invite nature inside
We all appreciate nature, but we often forget how much it means to us. Therefore, we physically brought nature inside in the campaign visuals. To remind us of how precious nature is and to make the connection of energy and nature visually.
Let's invite nature inside
We all appreciate nature, but we often forget how much it means to us. Therefore, we physically brought nature inside in the campaign visuals. To remind us of how precious nature is and to make the connection of energy and nature visually.
Adcepts
A witty play on mother nature
To catch the eye and put a smile on the lips, we flipped familiar expressions about nature. A serious matter communicated with a dash of humor for a disarming effect.
A witty play on mother nature
To catch the eye and put a smile on the lips, we flipped familiar expressions about nature. A serious matter communicated with a dash of humor for a disarming effect.
A witty play on mother nature
To catch the eye and put a smile on the lips, we flipped familiar expressions about nature. A serious matter communicated with a dash of humor for a disarming effect.
A witty play on mother nature
To catch the eye and put a smile on the lips, we flipped familiar expressions about nature. A serious matter communicated with a dash of humor for a disarming effect.
A witty play on mother nature
To catch the eye and put a smile on the lips, we flipped familiar expressions about nature. A serious matter communicated with a dash of humor for a disarming effect.
.
OOH
.
Catch a vibe
We created the overall look and feel and visual language that supports SEF’s ambitions as a modern responsible energy company. Further more we designed the guidelines with focus on color, graphic elements, distinct assets, and the style of images.
Warm sand
We did a curated warm color palette to go and match a wide varitety of images. I order to give a look and feel of coherence across ads and different platforms.
Ocean & sky
The blue tones bring contrast to the warm sand colors and contribute to a dynamic color palette.
OOH
Online
Online banner on sef.dk that clearly and elegantly communicates the message.
.
Where should we put the energy?
CREDITS
CREDITS
CLIENT
SEF
AGENCY
Nørgård Mikkelsen
CLIENT
SEF
AGENCY
Nørgård Mikkelsen
CLIENT
SEF
AGENCY
NM
CONCEPT & ART DIRECTOR
Julie Flyvholm Cramer
ACCOUNT
Louise
CONCEPT
Julie Cramer
ACCOUNT
Louise
CONCEPT & ART DIRECTOR
Julie Cramer
CONCEPT & ART DIRECTOR
Julie Flyvholm Cramer
ACCOUNT
Louise Olsen
CONCEPT & COPY
Julie Flyvholm Cramer & Steen Wahl
STRATEGY
Steen Wahl
COPY
Steen Wahl
STRATEGY
Steen Wahl