BRANDPLATFORM // SEF // DESIGN GUIDELINES

Big dreams for small friends

CLIENT: SEF (Sydfyns Energiforsyning)

BRIEF: Create a brand platform featuring concept, tagline, adcepts and design guidelines. Focus: strengthening biodiversity in Denmark through green energy powered by SEF. 

IDEA: Through cheeky and bold wordplay and visually mind bending ads, we shine light on the importance of creating a better future for ladybugs, bees and microorganisms in the Danish nature. A goal that perfectly aligns with the ambitions and values of SEF.

Big dreams for small friends

CLIENT: SEF (Sydfyns Energiforsyning)

BRIEF: Create a brand platform featuring concept, tagline, adcepts and design guidelines. Focus: strengthening biodiversity in Denmark through green energy powered by SEF. 

IDEA: Through cheeky and bold wordplay and visually mind bending ads, we shine light on the importance of creating a better future for ladybugs, bees and microorganisms in the Danish nature. A goal that perfectly aligns with the ambitions and values of SEF.

BRANDPLATFORM // SEF // DESIGN GUIDELINES

Big dreams for small friends

CLIENT: SEF (Sydfyns Energiforsyning)

BRIEF: Create a brand platform featuring concept, tagline, adcepts and design guidelines. Focus: strengthening biodiversity in Denmark through green energy powered by SEF. 

IDEA: Through cheeky and bold wordplay and visually mind bending ads, we shine light on the importance of creating a better future for ladybugs, bees and microorganisms in the Danish nature. A goal that perfectly aligns with the ambitions and values of SEF.

BRANDPLATFORM // SEF // DESIGN GUIDELINES

Big dreams for small friends

CLIENT: SEF (Sydfyns Energiforsyning)

BRIEF: Create a brand platform featuring concept, tagline, adcepts and design guidelines. Focus: strengthening biodiversity in Denmark through green energy powered by SEF. 

IDEA: Through cheeky and bold wordplay and visually mind bending ads, we shine light on the importance of creating a better future for ladybugs, bees and microorganisms in the Danish nature. A goal that perfectly aligns with the ambitions and values of SEF.

BRANDPLATFORM // SEF // DESIGN GUIDELINES

Big dreams for small friends

CLIENT: SEF (Sydfyns Energiforsyning)

BRIEF: Create a brand platform featuring concept, tagline, adcepts and design guidelines. Focus: strengthening biodiversity in Denmark through green energy powered by SEF. 

IDEA: Through cheeky and bold wordplay and visually mind bending ads, we shine light on the importance of creating a better future for ladybugs, bees and microorganisms in the Danish nature. A goal that perfectly aligns with the ambitions and values of SEF.

Let's invite nature inside

We all appreciate nature, but we often forget how much it means to us. Therefore, we physically brought nature inside in the campaign visuals. To remind us of how precious nature is and to make the connection of energy and nature visually. 

Let's invite nature inside

We all appreciate nature, but we often forget how much it means to us. Therefore, we brought nature inside as a friendly reminder of how precious it is. And how we’re all connected.

Let's invite nature inside

We all appreciate nature, but we often forget how much it means to us. Therefore, we physically brought nature inside in the campaign visuals. To remind us of how precious nature is and to make the connection of energy and nature visually. 

Let's invite nature inside

We all appreciate nature, but we often forget how much it means to us. Therefore, we physically brought nature inside in the campaign visuals. To remind us of how precious nature is and to make the connection of energy and nature visually. 

Let's invite nature inside

We all appreciate nature, but we often forget how much it means to us. Therefore, we physically brought nature inside in the campaign visuals. To remind us of how precious nature is and to make the connection of energy and nature visually. 

Adcepts

KVS-1-Raeven
KVS-2-Evigglad

A witty play on mother nature

To catch the eye and put a smile on the lips, we flipped familiar expressions about nature. A serious matter communicated with a dash of humor for a disarming effect.

A witty play on mother nature

To catch the eye and put a smile on the lips, we flipped familiar expressions about nature. A serious matter communicated with a dash of humor for a disarming effect.

A witty play on mother nature

To catch the eye and put a smile on the lips, we flipped familiar expressions about nature. A serious matter communicated with a dash of humor for a disarming effect.

A witty play on mother nature

To catch the eye and put a smile on the lips, we flipped familiar expressions about nature. A serious matter communicated with a dash of humor for a disarming effect.

A witty play on mother nature

To catch the eye and put a smile on the lips, we flipped familiar expressions about nature. A serious matter communicated with a dash of humor for a disarming effect.

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OOH

 

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SEF-Adcept-04
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2
SEF-Adcept-01
SEF-Adcept-02
Skaermbillede-2024-03-01-kl.-16.09.29
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SEF-Adcept-03

Catch a vibe

We created the overall look and feel and visual language that supports SEF’s ambitions as a modern responsible energy company. Further more we designed the guidelines with focus on color, graphic elements, distinct assets, and the style of images. 

Farver_Brun_v01-1

Warm sand

We did a curated warm color palette to go and match a wide varitety of images. I order to give a look and feel of coherence across ads and different platforms.

Ocean & sky

The blue tones bring contrast to the warm sand colors and contribute to a dynamic color palette.

Billede2

OOH


SEF_Mac_mockup-1

Online

Online banner on sef.dk that clearly and elegantly communicates  the message.

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Where should we put the energy?

CREDITS

CREDITS

CLIENT
SEF

AGENCY
Nørgård Mikkelsen

CLIENT
SEF

AGENCY
Nørgård Mikkelsen

CLIENT
SEF

AGENCY
NM

CONCEPT & ART DIRECTOR
Julie Flyvholm Cramer

ACCOUNT
Louise

CONCEPT
Julie Cramer

ACCOUNT
Louise

CONCEPT & ART DIRECTOR
Julie Cramer

CONCEPT & ART DIRECTOR
Julie Flyvholm Cramer

ACCOUNT
Louise Olsen

CONCEPT & COPY
Julie Flyvholm Cramer & Steen Wahl

STRATEGY
Steen Wahl

COPY
Steen Wahl

STRATEGY
Steen Wahl