CAMPAIGN // AQUADOR // FILM // SOCIAL // OOH
CAMPAIGN // AQUADOR // FILM // SOCIAL // OOH
A message about being yourself
A message about being yourself
A message about being yourself
A message about being yourself
A message about being yourself
BRIEF: Create a summer campaign for selected Aqua d’Or products. But also create a platform that can be strong enough to carry the whole product range and to be executed over a long period of time.
IDEA: Looking back at the history of the brand and the beauty competition that Aqua d'Or hosted in 2009, it was time to break with the old perception of beauty. We brought back original host Ibi Støvring for the new campaign, this time with a message about a healthier notion of what beauty is.
BRIEF: Create a summer campaign for selected Aqua d’Or products. But also create a platform that can be strong enough to carry the whole product range and to be executed over a long period of time.
IDEA: Looking back at the history of the brand and the beauty competition that Aqua d'Or hosted in 2009, it was time to break with the old perception of beauty. We brought back original host Ibi Støvring for the new campaign, this time with a message about a healthier notion of what beauty is.
BRIEF: Create a summer campaign for selected Aqua d’Or products. But also create a platform that can be strong enough to carry the whole product range and to be executed over a long period of time.
IDEA: Looking back at the history of the brand and the beauty competition that Aqua d'Or hosted in 2009, it was time to break with the old perception of beauty. We brought back original host Ibi Støvring for the new campaign, this time with a message about a healthier notion of what beauty is.
BRIEF: Create a summer campaign for selected Aqua d’Or products. But also create a platform that can be strong enough to carry the whole product range and to be executed over a long period of time.
IDEA: Looking back at the history of the brand and the beauty competition that Aqua d'Or hosted in 2009, it was time to break with the old perception of beauty. We brought back original host Ibi Støvring for the new campaign, this time with a message about a healthier notion of what beauty is.
BRIEF: Create a summer campaign for selected Aqua d’Or products. But also create a platform that can be strong enough to carry the whole product range and to be executed over a long period of time.
IDEA: Looking back at the history of the brand and the beauty competition that Aqua d'Or hosted in 2009, it was time to break with the old perception of beauty. We brought back original host Ibi Støvring for the new campaign, this time with a message about a healthier notion of what beauty is.
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Natural. Unfiltred. You
Natural. Unfiltred. You
Natural. Unfiltred. You
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Natural. Unfiltred. You
Natural. Unfiltred. You
Natural. Unfiltred. You
Mirror, mirror on the wall...
Playful and eye-catching mirror OOH advertising at metro stations. The ads supports the message in a fun way, because what good is it to make an important message if no one notices it?
A playful reminder
Sometimes we all need to be reminded that we are good enough in the unfiltered and natural version of ourselves.
An authentic brand voice
Being Aquadorable is more about thriving than meeting the ideal of beauty. It's about being your authentic self in a world where the demands for perfection are growing. Ibi Støvring is a charasmatic woman who truly represent those values and believes that we all should be the true and unpolished version of ourselves.
Natural. Unfiltred. You
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CREDITS
CLIENT
Aqua dO'r
AGENCY
Merkle
CONCEPT & CREATIVE DIRECTOR
Peter Porsmose
CONCEPT & ART DIRECTOR
Julie Flyvholm Cramer
CONCEPT & CREATIVE DIRECTOR
Peter Porsmose
CONCEPT & ART DIRECTOR
Julie Cramer
COPY
Nick Hidtfeldt
MOTION DESIGN
Lasse Wiik
COPY
Nick Hidtfeldt
DESIGN & MOTION DESIGN
Lasse Wiik