BRANDPLATFORM // OSK DESIGN // CONCEPT, CREATIVE LEAD & FILM
Swimming in the red ocean
CLIENT: OSK Design
BRIEF: The time has come to capture new market shares for OSK Design and it became necessary to create a new united brand perception to strengthen the brand and bring it into 2024.
SOLUTION: In a typically masculine dominated sea wessel industry we opted for a softer, feminine tone of voice and aesthetics to make the brand stand out. A new tagline, name, brandfilm, digital platform and branding was created with focus on communicating a visionary, modern and dynamic design company.
BRANDPLATFORM // OSK DESIGN // CONCEPT, CREATIVE LEAD & FILM
Swimming in the red ocean
CLIENT: OSK Design
BRIEF: The time has come to capture new market shares for OSK Design and it became necessary to create a new united brand perception to strengthen the brand and bring it into 2024.
SOLUTION: In a typically masculine dominated sea wessel industry we opted for a softer, feminine tone of voice and aesthetics to make the brand stand out. A new tagline, name, brandfilm, digital platform and branding was created with focus on communicating a visionary, modern and dynamic design company.
BRANDPLATFORM // OSK DESIGN // CONCEPT, CREATIVE LEAD & FILM
Swimming in the red ocean
CLIENT: OSK Design
BRIEF: The time has come to capture new market shares for OSK Design and it became necessary to create a new united brand perception to strengthen the brand and bring it into 2024.
SOLUTION: In a typically masculine dominated sea wessel industry we opted for a softer, feminine tone of voice and aesthetics to make the brand stand out. A new tagline, name, brandfilm, digital platform and branding was created with focus on communicating a visionary, modern and dynamic design company.
BRANDPLATFORM // OSK DESIGN // CONCEPT, CREATIVE LEAD & FILM
Swimming in the red ocean
CLIENT: OSK Design
BRIEF: The time has come to capture new market shares for OSK Design and it became necessary to create a new united brand perception to strengthen the brand and bring it into 2024.
SOLUTION: In a typically masculine dominated sea wessel industry we opted for a softer, feminine tone of voice and aesthetics to make the brand stand out. A new tagline, name, brandfilm, digital platform and branding was created with focus on communicating a visionary, modern and dynamic design company.
BTL CAMPAIGN // TUBORG CLASSIC // CONCEPT & DESIGN
It's not the same without you
CLIENT: Tuborg Classic
BRIEF: Activate the new Tuborg Classic universe "It's not the same without you" in the consumer's mind and inspire people to put a pair of Tuborg Classic in the basket when shopping.
IDEA: We poke at the guilty conscience and maintain the humor that the ATL campaign has already launched. Clear product focused visuals with sharp headlines and soft CTA's as a loving reminder of the importance of old friendships.
STEERED BY VISION. POWERED BY INSIGHT.
The tagline is created with focus on highlighting OSK Design's visionary outlook and merging it with their decades of knowledge in designing vessels for the sea. The tagline balances the past with the future and gives a grounded yet powerful vision.
Telling the story with help from pathos
We created a pathos driven story that encapsulated OSK Design's values, offerings, goals and ambition. The film serves both an internal and external communication purpose - to strengthen the brand inside and out.
Flying whales, big vessels and liquid paint
We balance both the tangible footage of ships, vessels and interior designs with more poetic visuals to give the film a visual feeling that suits a design company.
Brown leather, onbording and big waves
The contrast between a soft human touch and crushing waves create a dynamic feeling that maintains the viewer and keeps the narrative interesting.
New curated color palette with inspiration from mother nature
The new brand colors for OSK Design are chosen with inspiration from the wild scenery, because they design wessels for the sea. Ocean tones, sand tones and contrast from a mint color gives an modern and feminin feeling that works well with the raw settings.
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The logo
The logo serves as the overall visual brand asset for OSK Design, as it gathers OSK-Shiptech, OSK-Offshore, Steen Friis Design and Vertigo VR into one.
Services
Brand Identity
Brand Strategy
Brand film
Locations
Copenhagen
Asia
USA
Clients
OSK Design
CREDITS
CLIENT
OSK Design
AGENCY
Nørgård Mikkelsen
CLIENT
OSK Design
AGENCY
Nørgård Mikkelsen
CONCEPT & ART DIRECTOR
Julie Flyvholm Cramer
ACCOUNT
Laura Lykke Jensen
CONCEPT & ART DIRECTOR
Julie Flyvholm Cramer
ACCOUNT
Laura Lykke Jensen
CONCEPT & ART DIRECTOR
Julie Cramer
CONCEPT & COPY
Nick Hvidtfeldt
DESIGN & WEB DESIGN
Christine Ulisse, and Mathias Bang
CONCEPT & COPY
Nick Hvidtfeldt
DESIGN & WEB DESIGN
Christine Ulisse, and Mathias Bang
COPY
Nick Hvidtfeldt
DESIGN & WEB DESIGN
Christine Ulisse, and Mathias Bang