BRANDPLATFORM // SEF // DESIGN GUIDELINES

Big dreams for small friends

CLIENT: SEF (Sydfyns Energiforsyning)

BRIEF: Create a brand platform featuring concept, tagline, adcepts and design guidelines. Focus: strengthening biodiversity in Denmark through green energy powered by SEF. 

IDEA: Through cheeky and bold wordplay and visually mind bending ads, we shine light on the importance of creating a better future for ladybugs, bees and microorganisms in the Danish nature. A goal that perfectly aligns with the ambitions and values of SEF.

Big dreams for small friends

CLIENT: SEF (Sydfyns Energiforsyning)

BRIEF: Create a brand platform featuring concept, tagline, adcepts and design guidelines. Focus: strengthening biodiversity in Denmark through green energy powered by SEF. 

IDEA: Through cheeky and bold wordplay and visually mind bending ads, we shine light on the importance of creating a better future for ladybugs, bees and microorganisms in the Danish nature. A goal that perfectly aligns with the ambitions and values of SEF.

BRANDPLATFORM // SEF // DESIGN GUIDELINES

Big dreams for small friends

CLIENT: SEF (Sydfyns Energiforsyning)

BRIEF: Create a brand platform featuring concept, tagline, adcepts and design guidelines. Focus: strengthening biodiversity in Denmark through green energy powered by SEF. 

IDEA: Through cheeky and bold wordplay and visually mind bending ads, we shine light on the importance of creating a better future for ladybugs, bees and microorganisms in the Danish nature. A goal that perfectly aligns with the ambitions and values of SEF.

BRANDPLATFORM // SEF // DESIGN GUIDELINES

Big dreams for small friends

CLIENT: SEF (Sydfyns Energiforsyning)

BRIEF: Create a brand platform featuring concept, tagline, adcepts and design guidelines. Focus: strengthening biodiversity in Denmark through green energy powered by SEF. 

IDEA: Through cheeky and bold wordplay and visually mind bending ads, we shine light on the importance of creating a better future for ladybugs, bees and microorganisms in the Danish nature. A goal that perfectly aligns with the ambitions and values of SEF.

BRANDPLATFORM // SEF // DESIGN GUIDELINES

Big dreams for small friends

CLIENT: SEF (Sydfyns Energiforsyning)

BRIEF: Create a brand platform featuring concept, tagline, adcepts and design guidelines. Focus: strengthening biodiversity in Denmark through green energy powered by SEF. 

IDEA: Through cheeky and bold wordplay and visually mind bending ads, we shine light on the importance of creating a better future for ladybugs, bees and microorganisms in the Danish nature. A goal that perfectly aligns with the ambitions and values of SEF.

Let's invite nature inside

We all appreciate nature, but we often forget how much it means to us. Therefore, we physically brought nature inside in the campaign visuals. To remind us of how precious nature is and to make the connection of energy and nature visually. 

Let's invite nature inside

We all appreciate nature, but we often forget how much it means to us. Therefore, we brought nature inside as a friendly reminder of how precious it is. And how we’re all connected.

Let's invite nature inside

We all appreciate nature, but we often forget how much it means to us. Therefore, we physically brought nature inside in the campaign visuals. To remind us of how precious nature is and to make the connection of energy and nature visually. 

Let's invite nature inside

We all appreciate nature, but we often forget how much it means to us. Therefore, we physically brought nature inside in the campaign visuals. To remind us of how precious nature is and to make the connection of energy and nature visually. 

Let's invite nature inside

We all appreciate nature, but we often forget how much it means to us. Therefore, we physically brought nature inside in the campaign visuals. To remind us of how precious nature is and to make the connection of energy and nature visually. 

A witty play on mother nature

To catch the eye and put a smile on the lips, we flipped familiar expressions about nature. A serious matter communicated with a dash of humor for a disarming effect.

A witty play on mother nature

To catch the eye and put a smile on the lips, we flipped familiar expressions about nature. A serious matter communicated with a dash of humor for a disarming effect.

A witty play on mother nature

To catch the eye and put a smile on the lips, we flipped familiar expressions about nature. A serious matter communicated with a dash of humor for a disarming effect.

A witty play on mother nature

To catch the eye and put a smile on the lips, we flipped familiar expressions about nature. A serious matter communicated with a dash of humor for a disarming effect.

A witty play on mother nature

To catch the eye and put a smile on the lips, we flipped familiar expressions about nature. A serious matter communicated with a dash of humor for a disarming effect.